Willem is the creator of Hyvä Themes, the fastest Magento frontend currently on the market. He has been working with Magento since 2011. After he started specializing in performance optimization on Magento, he accidentally built Hyvä out of frustration with existing frontend solutions. Hyvä focuses heavily on performance, reducing complexity and thereby also reducing the build time and developer frustration. Hyvä has been "evolutionizing" Magento since its foundation in 2020, and has released new products like Hyvä Checkout, Hyvä UI and Hyvä Enterprise in addition to Hyvä Themes.